“ ‘Effective UI’ is a fantastic resource for any software developer or business manager who wants to learn more about the ultimate value of creating a great user experience.”
Ryan Stewart
Platform Evangelist
Adobe Systems Inc.
“ ‘Effective UI’ serves as a great tool to help software professionals champion a UX initiative within their organization.”
Mike Downey
Principal Silverlight Evangelist
Microsoft
As the disparity between the growing expectations and demands for better UX and the poor success rate of companies trying to meet that demand grows ever wider, it is increasingly important to for business professionals to gain competency in building better UX in software.
"Effective UI" was written for product managers who need a risk-reducing roadmap, for technologists and designers who need guidance and advocacy, and for business people who need to understand and manage UX-focused initiatives.
For a limited time, you can buy our book, “Effective UI: The Art of Building Great User Experience in Software,” for 40 percent off the cover price of $47.99. Visit O’Reilly Media online, and enter the discount code “MSMX4” at checkout to receive your discount today.
EffectiveUI wrote the book on creating great user experiences in software. Now, we’ve created the iPad™ application to help you better communicate and share project-enhancing ideas. Visit www.ideateapp.com to learn more about Ideate™, our iPad sketching application.
Download Chapter 3
Effective Planning and Requirements PDF | 2.2MB
Audio Interviews with the Authors
Excerpt: Genesis of the book - J.Anderson MP3 | 2MB
Excerpt: Who is the book for - J.McRee, J.Anderson, R.Wilson MP3 | 3.4MB
Complete audio interview with all three authors MP3 | 54.4MB
Audio interview with John McRee by Ecommerce Developer
Additional Book Excerpts
Understanding UX PDF | 764K
The Stakeholders PDF | 616K
Defining Success PDF | 724K
Key Concepts In User Research PDF | 1.8MB
Iterations and Feedback PDF | 692K
Jonathan Anderson, a founding member of EffectiveUI, is now managing editor of UX Magazine, an online resource for user experience professionals and enthusiasts. In this role, Jonathan develops and oversees original content creation and sourcing that explores the maturing field of UX and details industry trends and emerging technologies.
John McRee, a lead experience architect for EffectiveUI, has been designing highly intuitive and engaging user interfaces for more than a decade. Specializing in design process management, user research, information architecture and interaction design, John has designed software for a diverse group of clients, including many Fortune 500 companies.
Robb Wilson is co-owner of UX Magazine and a technology research consultant for many Fortune 500 companies. An active member in the UX community, Robb’s work affords him the unique opportunity to meld business strategy with creative processes and emerging technologies. He has worked as a creative executive at Time Warner and is an industry thought leader, providing innovative insight on emerging technologies and trends. Robb has founded four successful technology companies.
phone: 888-310-5327
email: book@effectiveui.com
EffectiveUI is an award-winning, user-centered design and development agency that creates and implements custom Web, mobile and desktop applications. By fully engaging customers with innovative technologies and user experience strategies, EffectiveUI delivers more exciting, meaningful and personalized interactions with software products. Since 2005, the company has created applications for today’s most respected brands and industry innovators. It has earned an Adobe Gold Partner distinction and membership in Microsoft’s Global Agency Partners. EffectiveUI leverages Adobe Flash, Flash Lite, Flex 3, AIR and Microsoft Silverlight technologies to create powerful, results-based business and consumer applications for major Fortune 1000 companies, including National Geographic, Adobe, eBay, GE Health, NBC Universal, Viacom and Discovery Channel.