“We chose EffectiveUI because they really know Flex and clearly understood our design needs. Our project was a true collaboration. They were excellent partners and resourceful problem-solvers. They met tight deadline, identified critical design improvements and worked successfully with all our global teams.”

Kirsti Aho
Director, Content Strategy and Partnerships
Adobe Systems

User Experience Strategy, Design and Development Approach and Process

At EffectiveUI, we bring the appropriate spectrum of expertise to the table in a highly collaborative manner, leading customers in the achievement of an optimized user-centered strategy and implementation.

Through our consulting, design and development practices, our talented people do everything possible to make sure you achieve your business objectives.

Consulting

We approach each client engagement by thoroughly exploring how great user experiences can impact the overall context of your organization. We work with you to ensure that the implementation of user-centered strategies will optimize the results for your business and your customer community.

Working closely with your organization, our consulting process is simple, yet thorough: we gain a total understanding of your users' needs through extensive user and stakeholder research; collaboratively define the early stages of a project vision, project approach and steps for implementation; and identify the right targets for the defined customer audience. Our only goal is to deliver engaging solutions that drive value to your strategic business goals.

Design

We believe it's extremely important that our user experience design work solves your organizational problems and makes your users happy. In the hands of our interactive designers and experience architects, ideas explode into working concepts.

During the design process, we produce intuitive interfaces that enable people to accomplish goals — ranging from enhanced social interactions to streamlined business processes.

By meeting essential usability requirements and rapidly prototyping innovative concepts, our designers custom tailor experiences to suit the needs of your users and the goals of your business.

Development

Driving innovation to implementation, our talented software engineers and information architects have the expertise to execute with experience, teamwork and speed.

We bring experiences to life using the latest technologies and best practices in Web, desktop, mobile and touch-screen interfaces — always selecting the right technology platform for each project.

We work in a variety of standard user experience development approaches, depending on the project. Agile, waterfall and iterative processes are a few of the methods we draw upon.

Above all, we strive to understand user needs to ensure project adoption. We validate our ideas through user research and strive to put our work in front of users, early and often, throughout the development process.

Once a project is launched, we continuously evaluate it to ensure your users are doing what you expect.