“The EffectiveUI team could address every issue, from our client needs, our customer needs as an account manager, down to the actual technical details associated with what we were trying to accomplish.”
Rick Schmidt
Chief Technology Officer
InVisM

Rebecca Flavin
Chief Executive Officer
As a digital marketing and technology professional with 18 years of experience, Rebecca Flavin serves as EffectiveUI's chief executive officer where she is responsible for reinforcing the company's overall vision, user experience innovation, core values and strategic direction.
Anthony Franco
President, Co-founder
A self-described, “usability fanatic,” Anthony Franco, president of Denver-based EffectiveUI, co-founded his company in 2005 under the core belief that people deserve better software.
Peyton Lindley
Executive Director, UX Design & Technology
With a strong background in interface design and design management, Peyton extends the user-centered design approach across all departments within EffectiveUI.
Brook Molla
Chief Software Architect
Brook provides technical direction, support and guidance relating to all aspects of the company's user experience-based software development and affiliated technologies.
Daisy Weborg
Chief Operations Officer
As EffectiveUI’s chief operations officer, Daisy Weborg is responsible for overseeing all aspects of the company’s operations, product development and finances.
Jim Johnson
VP of Business Development and Client Services
Jim Johnson brings more than 15 years of management experience to his role as EffectiveUI’s VP of business development and client services, leading and mentoring the company’s sales, business development, account management and project management teams.